Building a business doesn’t necessarily build a brand, but building a brand certainly does build a business. A business without branding will be hard to develop in this digitally competitive world. One element of branding that can develop your business image is a logo. You should to ask several questions to designer before design a logo for success result.
A logo is the face of a brand
Consciously, consumers will prefer products with attractive brand identities such as logos. Likewise, wouldn’t you prefer to buy a product with a cool logo than one without branding?
A logo is the identity of a brand. A great logo can attract potential customers’ attention to learn more about your brand until they can finally purchase something. The logo is a visual element that does not escape consumer judgment on the brand. Therefore, creating a logo that fits your brand identity is very important.
How to start creating a logo with designers?
You can leave branding matters to professional design services that will help create a clear brand image as a business owner. But in the process, many business owners are still wondering how to start branding? Is it enough to choose a design service and submit the desired logo reference?
Obviously no. As a business owner, you must understand your business background. Understand why you need a logo and the desired purpose for the business. How can a designer meet your expectations if you’re confused about what kind of logo to make? The more information you provide, the easier the design process will be.
To make the design process even more effective, check out the reviews below what you questions you should ask to designer before design a logo. so you won’t be confused about where to start collaborating with a design agency!
Questions you should ask a designer before design a logo
Usually, when you start working with a design agency, you will be asked a few questions as a client brief so that the logo can be as you expect. As a client, you need to ask some questions to clarify everything.
1. How about the project timeline?
Agree on a timeline as straightforward as possible such as how long the process will take, like when is the first preview and when is the exact date you can receive the final design. It would be best if you convey it, so there are no different expectations between you and the designer. Remember, don’t make unrealistic deadlines because designers also need to do research before designing, and of course, the process can’t take a day or two.
2. How is the communication system during the design process?
Ask what communication methods can be used to oversee the design process. Find an effective middle-ground for you and the designer. For example, there are various ways in which designers communicate. Some are comfortable via text, and others are more comfortable with phoning or video calls to clear things quickly.
3. What other information about my business do you need?
The logo will be even better if the designer knows more about your business. But designers don’t always have a complete list of your business needs. That’s why you as a client must be more proactive in presenting information such as buyer personas and branding styles to take the logo customization to the next level.
4. How is the creative process?
Every designer has a unique work routine to create a creative design process. You can ask how their working hours are because some night owl designers are comfortable designing at night. In the process, there are two possibilities; the designer could need days to brainstorm on the logo concept. But rest be assured, by the time the deadline approaches, the logo will be ready. There is another type where they would need quick brainstorming sessions to progress each day. That’s why you need to ask how their creative process is so that you don’t get the wrong expectations.
Designers and clients must have the same expectations
The logo becomes the face of the brand that can trigger consumer perception. A good logo will bring a good image and get the business to achieve its goals. However, in building a brand, many business owners still don’t know where to start making logos even though they have submitted branding matters to a design agency. Preferably, the business owner who designs the logo must ask the designer some crucial questions such as realistic deadlines, the creative process, how to communicate, and what data the designer needs more.
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