Various kinds of visual communications, like motion graphics, are used to deliver messages. The more compact your visual is, the better the message conveyed to the audience.
One visual media we could adopt in our business is graphic design. With many types of graphic design, motion graphics have become a popular key visual used to express motives in these recent years.
Why does motion graphics become the key to engaging the audience?
The human eye is keen on color, image, and movement. Our eyesight can capture the most complex visual into the most straightforward meaning. Therefore, using motion graphics has the power to trigger our brains to understand the information with ease.
The first benefit of using motion graphics for your business is to observe the audience’s experience. Interactive content holds more power to engage the audience to look thoroughly into your content.
An excellent graphic provides information about your company. They would touch on what the company does, how they work and its very purpose of existence.
Well-crafted motion graphics containing those information pieces are super effective at keeping your audience’s attention. The presenter will fully deliver the message because the audience is staying to watch closely those up-to-2-minutes motion graphics you have created.
Secondly, motion graphics increase the number of engagement and conversion to your products.
There is always a competition with others. But, using a great graphic in a shape of motion might be the answer.
Video, in motion graphics, gives a good return on investment. As a result, video marketing has become one of many ways to help businesses grow revenue faster.
Hence, an extraordinary motion graphic in implementing digital strategy could lead and direct your audience into long-time customers.
What types of motion graphics can we use?
Choosing the best image and combining it with the right audio is the best way to make your story alive. These are types of motion graphics to visualize your narration to engage more audience.
1. Emotional Video
The main goal of these videos is to provoke a strong emotional reaction from the audience. Depending on the origin of your story, this could be a positive or negative experience. It could expose your anger and confusion or awaken the fighting spirit in our souls. Regardless, viewers should be motivated to take action after seeing your video.
2. Promotional Video
The ultimate purpose of a promotional video is to increase conversions. Being a sales item, this type of motion graphic is frequently more recognizable than the others. Any information that can persuade a viewer to lead to purchase must be present in these videos.
3. Explainer Video
Explainer videos assist in the definition of a concept, a product, or a service. They reduce the essence of an idea into a clear visual to simplify it. If your story is incredibly comprehensive, technical, or needs numerous steps to complete or explain, this strategy is frequently the best option.
Make motion graphics part of your business
As digital marketing grows, motion graphic videos will boost your performance to improve your business. Here is what you need to understand before crafting an outstanding motion graphic:
1. Brainstorming the ideas to craft the central concept
2. Breaking down the ideas into script and scenes
3. Creating a storyboard to visualize your narration
4. Projecting the narration into a motion graphic artwork
5. Adding the perfect audio to finish the work
There you have it. You’ve made your decision. You want to add motion to your marketing. But what if you didn’t have to enlist outside assistance? What if you could hire a motion designer to create content for your website, ads, and user interface?
We urge your company to hire exceptional designers from Nice To Meet You. Indeed, we’ve worked with multiple businesses to help them advertise their products through digital platforms. In Nice To Meet You, we deliver the design assets needed by companies so they can focus on the other more important matters at hand.