Why do we spend a lot of time and money creating a brand logo? The reason behind that is that logo is part of the visual identity. So, creating a timeless logo and guideline is imperative to build a visual identity that envisions your brand’s value, the audience’s needs, and the brand’s sustainability.
So, create a visual identity that captures the audience’s hearts with Nice To Meet You Studio. Please read this article to the end to understand how it works for creating a visual identity with us.
Identify your brand persona
Before reaching out to us, it’s a good idea to first define your brand clearly. Start from your product’s value and target audience to how you want your brand to connect with your audience.
Understand your brand
Determine the brand personality that corresponds with your brand objective. You can start with the question of what kind of individual would best represent your company. Then, how they communicate, how they may appear. To provide a simple answer point for this fictitious brand spokesperson, you should imagine whom your brand would choose if anyone represents it as a spokesperson.
Creating a visual identity starts with developing a description of your brand personality from that imaginative ‘spokesperson.’ All marketing channels should use this voice and message, including social media and email. In addition, every channel you use to interact with your customers must maintain this identity.
Put your audience first
Understand your target before positioning your brand to connect with them. The key is to appeal to their needs and wants in creating a visual identity. You can simplify your branding strategy by identifying your ideal consumer base. This stage assists in choosing the vocabulary, terminology, and tone that best relate to your primary buyer personas while speaking to your audience.
By examining the demographics and psychographics, you can determine your audience. Then, create focused versions of your buyer personas using the information from your research. Use 5W + 1H for the fundamental purpose of segmentation in creating a visual identity.
- What is their age, gender, job description, income, and education level?
- What is their personality in their daily lives? What values, hobbies, and interests do they have?
- What type of lifestyle do they have?
- What solutions do they need?
- What other brands do they like?
Develop emotional bond
You may engage customers personally and create a memorable impression in their minds by incorporating emotion into your brand.
Start with the question of what emotions you want your target audience to have after viewing your marketing materials. Then, what feelings do your clients and customers evoke when they engage with your brand? What feelings that narrates your brand? Does it make sense for your brand to be associated with specific emotions?
The solutions to these inquiries serve as the cornerstones of your brand marketing approach. Connecting your audience through feelings and emotions is okay in creating a visual identity.
Creating a visual identity with Nice To Meet You Studio
After getting the right picture for your brand, you can reach out to Nice To Meet You Studio. We conduct meetings several times within 1-2 months to create a visual identity for your brand. Read the steps below to understand better.
Convey your brand’s vision and value
When you meet with our designer, explain your brand’s vision. Please tell us in detail so we can connect with your brand. Then, we will determine how your brand communicates with the audience. Next, we conduct research and development to determine the identity or personality of your brand to share.
We will provide the stylescape sketch
After choosing your brand identity or personality, we will create some rough sketch options for the logo. You can apply this sketch as the groundwork for all lines of your brand, from offline to online. Choose what you think fits your brand and conveys the correct value to your audience.
Apply them to the brand’s media
After you choose the suitable logo, we will apply it to your brand’s products. We will also create a key visual that your brand will use. There are designs on social media, digital banners, flyers/posters, and even your product. Adjust the graphic form in creating a visual identity for your brand’s products or services.
Choose the best one for your brand
The process of creating a very fundamental logo takes a long time. First, we have to go through brainstorming and research so that we can produce a logo that is unique and different from the others.
Build a great foundation by establishing a visual identity
Make your brand the most stand out by building a solid foundation. Creating a visual identity with Nice To Meet You Studio includes research, development, logo application, and brand guidelines. You don’t need a jingle to create a timeless brand when you have a logo that can last for centuries.